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Comparison

SendRec vs Loom

Loom is the market leader in async video. It now offers Frankfurt data residency, but only for workspaces provisioned that way from the start, and it stays closed-source with AI on a separate $24/user/month plan. SendRec gives you the same features with EU hosting you choose, full source code, and AI included on every plan.

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At a Glance

How SendRec compares to Loom

SendRec Loom
Data Hosting EU (your choice) US (Oregon) or Germany (Frankfurt)
Open Source Yes (AGPLv3) No
Self-Hostable Yes (Docker) No
EU Data Residency Yes Yes — Frankfurt, chosen at signup only
Free Tier 25 videos/month, 5 min 25 videos total, 5 min, 720p
Paid Price €8–12/month (flat) $18–24/user/month (billed monthly)
AI Features Included (all plans) Business + AI tier only
Owner Independent (EU) Atlassian (US)

Loom details last verified against Loom’s own pricing pages and documentation on 2026-09-20.

Why SendRec

What sets SendRec apart

EU Data Sovereignty

Loom added German (Frankfurt) data residency in May 2026, but the region can only be chosen when a workspace is first provisioned — existing workspaces can’t move. SendRec lets you host in any EU data center, on day one or later.

Open Source & Auditable

Loom is closed-source — you can’t inspect what it does with your data. SendRec’s full codebase is on GitHub under AGPLv3.

No Vendor Lock-In

Loom is owned by Atlassian, tying your data to their ecosystem. SendRec uses standard PostgreSQL and S3-compatible storage you control.

AI Included, Not Upsold

Loom’s AI features like summaries and chapters sit on the Business + AI plan at $24/user/month billed monthly. SendRec includes them on every plan, including free.

Feature by Feature

Where SendRec and Loom differ

AI & Transcription

Feature SendRec Loom
AI summaries All plans Business + AI
AI chapters All plans Business + AI
AI title suggestions All plans Business + AI
Filler word removal Business + AI
Trim by transcript Business + AI
Bring your own AI model

Customization & Integration

Feature SendRec Loom
Custom branding Paid plans
Custom CSS
Webhooks
Nextcloud integration
API documentation Embed SDK only

Team & Organization

Feature SendRec Loom
Role-based access 4 roles (incl. viewer)
Flat pricing (no per-creator seat)
Video transfer
Workspace SSO (OIDC + SAML) Business Enterprise
SCIM provisioning Business Enterprise
Workspace branding Paid plans

Deployment & Control

Feature SendRec Loom
Self-hostable
Open source
EU data residency Frankfurt, at signup only
No telemetry
Data export PostgreSQL + S3 Manual download
Both have these 28 features
  • Screen recording
  • Camera recording
  • Camera overlay
  • Drawing annotations
  • Pause & resume
  • Recording countdown
  • Video upload
  • Instant share links
  • Password protection
  • Link expiry
  • Email gate
  • Timestamped comments
  • Emoji reactions
  • Embeddable player
  • Custom thumbnails
  • CTA buttons
  • Automatic transcription
  • Closed captions
  • View counts
  • Completion funnel
  • Per-viewer engagement
  • CTA click tracking
  • View notifications
  • Slack notifications
  • Team workspaces
  • Free viewer seats
  • Email invites
  • Workspace billing
Pricing

Transparent pricing, no surprises

Recommended

SendRec

Free to get started

Open source. Self-host for free forever, or use the managed platform starting at €0/month.

  • Free tier with generous limits
  • Pro plan at €8/month
  • Self-host option (always free)
  • No per-seat pricing
  • EU payment processing
Try SendRec Free

Loom

<strong>$18/user/month</strong> Business<br/><strong>$24/user/month</strong> Business + AI<br/><strong>Custom</strong> Enterprise<br/><br/>List prices are per user, billed monthly; Loom advertises up to 17% off on annual billing. Free Starter tier: 25 videos per person (not per month), 5-min screen recordings, up to 720p. AI features require the Business + AI plan.

Owned by Atlassian. Per-creator-seat pricing with AI locked behind a higher tier.

Questions worth asking any vendor

What to ask a video vendor before you sign — where recordings are stored, who the sub-processors are, whether a DPA exists, and what happens on the day you cancel.

What EU data residency actually gets you — and what it does not, including why the operating entity matters as much as the data centre.

Our own answers are on the sub-processors page and in our data processing agreement.

Get Started

Ready to switch from Loom?

Managed Platform

We host everything for you. EU servers, automatic updates, zero maintenance.

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Self-Hosted

Run on your own infrastructure. Full data control, your servers, your rules.

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